"Zinthu Zitatu Zazikulu" Zatsopano za Mabanja Obadwa ku China Ongobadwa kumene: Chifukwa Chiyani Mipando Yamasewera Yakhala Yofunika Kwambiri?

Pa Novembara 7, 2021, timu yaku China e-sports EDG idagonjetsa timu yaku South Korea ya DK 3-2 mu 2021 League of Legends S11 Global Finals kuti ipambane mpikisano.Womaliza adawona mawonedwe opitilira 1 biliyoni, ndipo mawu oti "EDG Bull X" adawoneka mwachangu pamaneti onse.Chochitika ichi cha "chikondwerero chapadziko lonse" chikhoza kuwonedwa ngati chofunikira kwambiri pakuvomereza masewera a e-sports ndi chikhalidwe cha anthu ambiri, ndipo kumbuyo kwa izi, chitukuko cha makampani onse a masewera a e-sports chalowa mu gawo la kudzikundikira ndi chitukuko.

1

Mu 2003, General Administration of Sport of China adalemba ma e-sports ngati projekiti ya 99 ya mpikisano wamasewera, ndipo "13th Five Year Plan for Development of Sports Industry" idalemba ma e-sports ngati "ntchito yolimbitsa thupi komanso yopumira yokhala ndi mawonekedwe ogula. ", kuyika chizindikiro pamasewera a e-masewera ngati "mtundu wadziko" ndikusunthira kumasewera ndi ukatswiri.

2

Mu 2018, masewera a e-sport adatchulidwa koyamba ngati masewera a Jakarta Asian Games, ndipo timu ya dziko la China idapambana bwino mipikisano iwiri.Aka kanali koyamba kuti masewera a e-sports abwererenso, kutembenuza chithunzi chake cholakwika chokhala "chopanda pake" ndikuchisintha kukhala bizinesi yomwe ikubwera yomwe "imabweretsa ulemerero kudziko", ndikuyambitsa chidwi cha achinyamata osawerengeka kuti atenge nawo mbali pa e. -masewera.

3

Malinga ndi "2022 Tmall 618 New Consumer Trends", nyumba zabwino, zanzeru, komanso zaulesi zakhala njira zatsopano zogwiritsira ntchito moyo wapakhomo wa achinyamata amakono.Zotsukira mbale, zimbudzi zanzeru, ndimipando yamasewerazakhala "zinthu zazikulu zitatu zatsopano" m'mabanja aku China, ndipo mipando yamasewera imatha kutchedwa "zosowa zatsopano".

Ndipotu, chitukuko cha makampani a e-sports chikugwirizana kwambiri ndi kutchuka kwa mipando yamasewera pakati pa ogula.Malinga ndi 2021 China E-sports Industry Research Report, kukula kwa msika wa e-sports mu 2021 kunali pafupi ndi 150 biliyoni ya yuan, ndikukula kwa 29.8%.Kuchokera pamalingaliro awa, pali malo otukuka amsika amipando yamasewera mtsogolomo.

Gulu la ogula lamipando yamasewerawayamba kufalikira kuchokera kwa akatswiri osewera e-masewera kupita kwa ogula wamba.M'tsogolomu, kuwonjezera pa kukumana ndi chidziwitso chozama cha ntchito, ndi kuwonjezereka kwa zochitika za ogula, padzakhala zofunikira pa chitukuko cha chitukuko cha e-sports home products.

Mwachidule, mipando yamasewera imatha kuonedwa kuti ndiyomwe imayimira kwambiri moyo wamasewera a e-sports, kuwonetsa mawonekedwe amtundu wapampando wapa e-sports akukwezedwa kuti akhale akatswiri komanso apamwamba apawiri.Zimatithandizanso kuyang'ana mbali yomwe makampani a e-sports akulowa mu nthawi yatsopano yosintha ogula ndipo pang'onopang'ono akupeza kukondedwa kwa msika.


Nthawi yotumiza: Jun-08-2023